European Auction Interview: How Do You Offer Such Attractive Car Prices?

Key Takeaways:

• Direct auction purchases: European Auction directly buys cars from European auctions, bypassing intermediaries. This allows the company to save on commissions and other additional costs.
• Three categories of cars: European Auction offers a wide selection of cars to suit every taste and budget, dividing them into three categories: test drives, leasing, and advertising.
• Benefits for buyers: European Auction offers its buyers many advantages, such as: savings of up to 40% from the market value, a huge selection, quality guarantee, comfort, and support at all stages of the purchase.
• Competitiveness: European Auction offers a unique combination of low prices, high quality, and impeccable service.

Interview:

Journalist: Hello, European Auction! Thank you for agreeing to the interview. We are here to find out how you manage to offer cars at such attractive prices, 40% below the market value.

European Auction: Hello! We are glad to answer your questions. The secret of our low prices lies in several factors:

1. Direct auction purchases: We directly buy cars from European auctions, bypassing intermediaries. This allows us to save on commissions and other additional costs.

Journalist: This is an interesting approach. What categories of cars do you offer?

European Auction: We offer a wide selection of cars to suit every taste and budget, dividing them into three categories:

• Test drives: Almost new cars with mileage up to 8000 km.
• Leasing: Time-tested cars with mileage up to 80,000 km.
• Advertising: Cars from dealers used for advertising purposes.

Journalist: This is really impressive! What are the benefits for your buyers?

European Auction: We offer many advantages for our buyers:

• Savings of up to 40% from the market value.
• Huge selection: From compact city cars to luxury SUVs.
• Absolute quality guarantee: Each car undergoes a thorough check on 100+ points.
• Maximum comfort and support: We help at all stages of the purchase, from selecting and checking the car to its delivery and registration.

Journalist: It sounds very tempting! Can you give a specific example?

European Auction: Of course! Let’s take the example of a 2024 Land Rover Range Rover SV:

At the dealer, the car cost €199,999. After a test drive and a mileage of only 1700 km, an auction was held and the car was sold to our company 20% cheaper, plus we will return the VAT 21%, which makes the price 41% cheaper.

€199,999 – 41% = €118,409

Journalist: This is a really good deal! How do you cope with the competition?

European Auction: We offer a unique combination of low prices, high quality, and impeccable service. We are constantly working to improve our services and offer our clients the best possible conditions.

Journalist: Thank you for your answers! European Auction, you really make buying a car affordable and profitable.

European Auction: Thank you! We are always glad to help our clients find the car of their dreams.