Abu Dhabi Islamic Financial institution – Egypt (ADIB-Egypt) has launched tiered cashback rewards of as much as 50% and zero-fee auto financing as a part of its fourth annual “Summer time Professionals” summer time promotional marketing campaign working from June to August 2026.
The financial institution is providing two auto financing packages geared toward facilitating automotive purchases. The “Hat-Trick” choice contains prompt approval, zero administrative charges, and an non-compulsory cashback function. A secondary tier, “Tremendous Hat-Trick,” contains the identical provisions alongside complimentary gas assist of as much as EGP 10,000 in the course of the marketing campaign interval.
Marketed underneath the slogan “Summer time Professionals,” the financial institution is offering as much as 50% cashback on purchases transformed into 12-month instalment plans. To accompany these card provides, ADIB-Egypt is distributing instructional content material to clarify the cashback and instalment options throughout completely different spending classes.
As a part of a associated rewards scheme, the financial institution distributed CNE receivers to the 200 prospects who recorded the best transaction exercise in Might. Eligible contributors included those that opened new accounts, elevated current account balances, or utilized for the financial institution’s financing merchandise.
On the North Coast, the financial institution has shaped seasonal partnerships with meals and beverage retailers Dancing Goat, Mayyal Mayyal, Caizo, and Maine Burgers. Via a promotional initiative titled “Half on You, Half on Us,” ADIB-Egypt cardholders are eligible to buy an “ADIB Field” at a 50% low cost.
The marketing campaign additionally encompasses a “Joyful Hour” activation on the North Coast, by means of which ADIB-Egypt covers eligible buyer payments of as much as EGP 5,000 at partnered institutions. Taking part areas embrace Tant Cozy Mall, El Kababgy Palace, and Bahr Restaurant, in addition to supermarkets Seoudi O Mall, Goals Market Stella Stroll, Zahran Marassi, and Zahran Amwaj. Moreover, the financial institution is working an activation at Dandy Mall that features interactive buyer actions and complimentary ticket provides on Fridays, topic to availability.
ADIB-Egypt acknowledged the marketing campaign goals to assist monetary inclusion and increase its attain amongst new and current buyer segments. The promotional actions are being marketed by means of social media content material that includes influencers Marwan Sery and Nassouhy.
