{"id":1265,"date":"2026-07-19T22:17:28","date_gmt":"2026-07-19T19:17:28","guid":{"rendered":"https:\/\/dailybusiness.info\/?p=1265"},"modified":"2026-07-19T22:17:28","modified_gmt":"2026-07-19T19:17:28","slug":"qatari-diar-egypt-unveils-som-designed-master-plan-for-29-7bn-alam-al-roum-development","status":"publish","type":"post","link":"https:\/\/dailybusiness.info\/?p=1265","title":{"rendered":"Qatari Diar Egypt unveils SOM-designed master plan for $29.7bn Alam Al Roum development"},"content":{"rendered":"<div>\n<p>Qatari Diar Egypt has unveiled the master plan for its flagship Alam Al Roum development on Egypt\u2019s North Coast, designed by global architecture and urban planning firm Skidmore, Owings &#038; Merrill (SOM), as the company advances one of the region\u2019s largest mixed-use tourism projects.<\/p>\n<p>The announcement came during a site visit attended by senior executives from Qatari Diar and representatives of international firms involved in the project\u2019s planning and design.<\/p>\n<p>Spanning 20.5 million sqm (4,900 feddan), Alam Al Roum is located approximately 20 minutes from Marsa Matrouh and 50 minutes from Ras El Hekma.<\/p>\n<p>The development features 7.2 km of Mediterranean beachfront and represents a total investment of $29.7bn, including $3.5bn in direct cash investment.<\/p>\n<p>Qatari Diar said the project is envisioned as a year-round integrated coastal destination that combines residential, hospitality, tourism, and leisure components with sustainable urban planning.<\/p>\n<p>SOM is leading the project\u2019s master planning, with the design focused on integrating the site\u2019s natural environment with international urban planning standards to create a sustainable waterfront destination.<\/p>\n<p>The project team also includes landscape architecture firm SWA, marina specialist Marina Projects, and transport and traffic engineering consultancy Setec.<\/p>\n<p>Sheikh Hamad bin Talal Al Thani, CEO of Qatari Diar, said Alam Al Roum represents a major milestone for the company in Egypt, expanding its land portfolio in the country to more than 40 million sqm.<\/p>\n<p>He added that Qatari Diar currently has an investment portfolio worth $7bn in Egypt and is implementing the project in partnership with leading international firms while relying on Egyptian expertise for execution.<\/p>\n<p>\u201cAlam Al Roum reflects our confidence in Egypt as a leading destination for tourism and investment,\u201d Al Thani said, adding that the development combines the company\u2019s international experience across 22 countries with Egypt\u2019s heritage to support the country\u2019s long-term economic development strategy.<\/p>\n<p>Taleb Al-Athba, Chief Development and Project Delivery Officer for Asia and Africa at Qatari Diar, said the master plan has been designed as a fully integrated smart city that combines coastal living with sustainable infrastructure and advanced urban planning.<\/p>\n<p>He noted that the development will include an international yacht marina, luxury hotels, renewable energy solutions, and locally sourced construction materials.<\/p>\n<p>Alam Al Roum is the latest addition to Qatari Diar Egypt\u2019s portfolio, which includes developments such as CityGate, NEWGIZA, and The St. Regis Cairo.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qatari Diar Egypt has unveiled the master plan for its flagship Alam Al Roum development on Egypt\u2019s North Coast, designed by global architecture and urban planning firm Skidmore, Owings &#038; Merrill (SOM), as the company advances one of the region\u2019s largest mixed-use tourism projects. The announcement came during a site visit attended by senior executives &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qatari Diar Egypt unveils SOM-designed master plan for $29.7bn Alam Al Roum development - daily business egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailybusiness.info\/?p=1265\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qatari Diar Egypt unveils SOM-designed master plan for $29.7bn Alam Al Roum development\" \/>\n<meta property=\"og:description\" content=\"Qatari Diar Egypt has unveiled the master plan for its flagship Alam Al Roum development on Egypt\u2019s North Coast, designed by global architecture and urban planning firm Skidmore, Owings &#038; Merrill (SOM), as the company advances one of the region\u2019s largest mixed-use tourism projects. 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