The Common Authority for Healthcare (GAH) is accelerating efforts to increase Egypt’s medical tourism sector, with worldwide revenues rising 37% year-on-year to surpass $10m, whereas almost 42,000 vacationers have acquired therapy on the authority’s hospitals.
The authority mentioned the newest figures mirror rising demand for the superior medical companies offered by its amenities and their growing competitiveness within the regional and worldwide medical tourism market.
Ahmed El-Sobky, Chairperson of the Common Authority for Healthcare, held an expanded assembly with officers from the authority’s departments and sectors liable for medical tourism to overview developments within the sector and focus on mechanisms to draw extra worldwide sufferers and maximise revenues.
El-Sobky careworn the significance of specializing in medical specialties with sturdy demand and aggressive benefits within the medical tourism market, notably beauty procedures, in-vitro fertilisation (IVF), weight problems therapy, and superior dental care, alongside different medical specialties.
He known as for creating built-in medical packages and marketable companies that may be supplied underneath contractual preparations and tailor-made to the wants of focused worldwide markets, enhancing the competitiveness of Egyptian healthcare companies.
The GAH chairman additionally directed the authority to strengthen integration with “Tour 4 Remedy”, Egypt’s nationwide medical tourism platform, by the digitalisation of healthcare tourism companies and the event of an built-in system for managing worldwide sufferers’ healthcare journeys.
The authority plans to hyperlink the medical capabilities and companies obtainable throughout its amenities to the platform, facilitating worldwide sufferers’ entry to applicable companies whereas integrating advertising and marketing, referral, coordination, and affected person reception efforts.
El-Sobky additional instructed the institution of devoted factors of contact and designated areas inside GAH amenities to serve international sufferers and handle contracts.
The transfer is meant to create a transparent institutional pathway for dealing with worldwide sufferers and contracting entities and enhance responsiveness all through the affected person journey, from arrival on the facility by completion of therapy.
As a part of its worldwide growth technique, El-Sobky directed the rapid launch of coordination with specialised Turkish medical centres specializing in medical tourism that have been visited in the course of the authority’s latest journey to Turkey.
The coordination goals to activate cooperation alternatives and profit from Turkish experience in medical service improvement, advertising and marketing, and worldwide affected person acquisition, whereas increasing the authority’s worldwide partnership community and opening new channels to draw sufferers from abroad markets.
El-Sobky emphasised that worldwide partnerships are a key pillar for creating Egypt’s medical tourism sector, enabling the trade of experience, adoption of profitable worldwide practices, and improvement of cooperation fashions that create added worth for all events.
The authority mentioned the subsequent section will construct on the present progress in medical tourism, focusing on a major enhance within the variety of worldwide sufferers and medical tourism revenues whereas additional strengthening Egypt’s competitiveness as a regional and worldwide healthcare vacation spot.
